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Philips Senseo Coffee Pod Machine Review Senseo is a push button machine that can make various coffees and other teas, including Cappuccino. The coffee produced has rich crema that doesn't contain milk, so it is suitable for vegans. It is easy to clean and use, and it can brew delicious fresh coffee in just one minute. It also helps conserve energy and is recyclable. Senseo Original The Senseo Original coffee pod machine lets consumers enjoy premium quality coffee at the touch of a button. It is a practical and portable machine that can be placed on a counter top and is easy to use and store. The device's water tank has capacity of 0.7 liters. This allows it to make multiple cups of coffee without having refilling. It also has an integrated heating system that is designed to keep the temperature of the coffee at a perfect level. The philips senseo machine is heated to the water for around 90 seconds before starting the brewing process. It then extracts the best flavors and aromas of the beans, resulting in an exquisite cup of coffee. Contrary to espresso makers it is a bit different. Senseo does not have an inbuilt grinder. This means that you'll need to use coffee that's already ground or coffee pods. The Senseo Original features an automatic shutoff and consumes only 0.26 watts of power when in standby mode. Despite being an expensive machine, the Senseo Original's distinctive coffee pod technology is worth its price. It also offers a convenient method to make coffee without the mess and waste associated with traditional coffee makers. It's a great option for those looking to try new coffees or who travel a lot and want the convenience of home coffee makers with them. Senseo has been successful in the international market and this is in part due to its strategic alliance with Douwe Egberts. This partnership was vital for Senseo as it allowed them to keep the design and patent of their coffee pod machine. This helped them establish a brand that was known around the world and also attracted a loyal customer base. The company has had success in battling other coffee producers on the global market using a variety strategies and approaches. One of the strategies was to use a business model that combines the production and sale of coffee pods with the sale of Senseo. It has also overcome obstacles in the process, such as political instabilities in some countries. According to Cavusgil et al, firms that enter foreign markets encounter various dangers, including the stability of government in the country in question. It's not an easy task, but the Senseo team was able to overcome this by adjusting their strategy and adaptability. The company is now a leader in the European market and has diversified into other markets. coffeee.uk was achieved by careful planning and strategic partnerships. This was achieved by focussing on their core competencies and establishing a strong presence in the markets they serve. This has been the key to the success of Senseo and of other companies.